The Players brand had managed to establish itself as one of the key lifestyle automotive events in the UK within 4 short years. Having only a script, graffiti-inspired lettering logo, they came to us to work on a symbol for them that could be applied in a variety of ways. Taking the established script as inspiration the Players ‘P’ symbol has now been applied to a huge variety of applications; from corporate stationery to clothing, advertising and more. This symbol has taken on an almost iconic status in the lifestyle culture that Players operates within. Glassup & Stoski now manage the bulk of the brand’s varied design requirements here and in the United States.