The University of Huddersfield selected roster agency Glassup and Stoski to work with their ADA school (Art, Design and Architecture) to develop an idea they had in-house.
The internal team had come up with the concept of three abstract alphabets to form the cornerstone of their brand look and feel (one for each subject area). Each alphabet would have a unique set of shapes that could then fit together and form a school alphabet. We took the idea and developed the three alphabets, creating a look and feel that would fit over the entire suite of marketing materials for the team to take to various recruitment fairs and UCAS events around the UK.
The response to this rather brave and abstract design has been fantastic and we have since been selected once more to work with the ADA to develop this further and build on this distinctive and interesting style.