Here we have shown a revised solution and honed-down potential option of the new Lewisham Southwark College brand. From our first round of adventurous exploration our focus was quickly narrowed to something that was potentially quite subtle but had all the finesse and flexibility that the current brand mark is lacking.
Capital letters were considered a must, while the option to use the wording in a block or device (an element of our initial creative) was welcomed.
In this blog post, we see the favourite of the three and the traits that have been made personal to Lewisham Southwark College highlighted in the second image by the red lines. The third slide shows our narrowed focus on colour and the fourth shows experimentation with shape and a potential selection for use.