Why red? The existing brand colour is to be retained as it is unique to Lewisham Southwark College among the competition. As this is to be deemed a 'brand evolution' as opposed to a re-brand, it helps to demonstrate progression from the work already undertaken.
The original inspiration for the colour was taken from the familiar London sights, from tourism to transportation.
We carefully selected a group of solid bright reds from physical Pantone swatches and although this is a digital RGB representation, it would be great to get your views. As you will see in the image below, we have selected our favourites for your consideration.
You can clearly see the selection of our favourites offer a brighter, more vibrant choice. This not only reflects comments from the students in the recent brand strategy day, but also the original thinking behind the red colour and it's London feel.