Experimenting with the application of the brand into a variety of situations. We have explored patterns, blends, image treatments, positioning and more...
A selection of mood boards that identify specific types of required imagery and provide a sense of direction and considerations for each.
A revised solution and honed-down potential option for the new Lewisham Southwark College brand. From our first round of adventurous exploration, the focus was quickly narrowed to something that was potentially quite subtle but had all the finesse and flexibility that the current brand mark is lacking.
We consider the relationship of the current brand red to it's origins and then armed with the recent student feedback from the brand strategy sessions, review it next to alternative reds.
Sonia Furley took the time to show us around each campus and its local community, allowing us to soak up a certain amount of personality and have a greater understanding of the communication they are exposed to every day.
Perceptions of Lewisham and Southwark College
What prospective students are looking for in a college
Establishing a direction based on feedback on other colleges and big brands.
For the first Brand Strategy session, we joined the Lewisham and Southwark college in-house team and played an active part as Net Natives asked the stakeholders a series of questions and documented the response and discussion in Sharpie and Post-it note form.