As an emerging brand in the automotive cleaning world, Kleenfreaks wanted to make a statement with their branding. Glassup & Stoski designed a logo which evolved the brand without making the change too radical. The positive response from the new branding and packaging has been overwhelming and Kleenfreaks have seen the business go from strength to strength on the back of the new look and more professional appearance within the marketplace. Also shown are some fun business cards that were distributed at events while a social media campaign ran on instagram. Each product was given its own hashtag and the appropriate card was handed out with the purchase of each item. People then published images of themselves using the product with its coordinating hashtag in a bid to win more goodies. Glassup & Stoski devised the concept and completed the design and artworking for Kleenfreaks.