High street jewellery retailer Fraser Hart, worked with us to develop a look and feel for their new exclusive range of premium Diamonds.
This look and feel would work cross-channel and be focussed on the products unique selling point; hearts and arrow cut diamonds. Orchestrating, art directing and retouching photography for both product, studio and lifestyle, we delivered a suite of materials from in-store POS through to digital assets for social media.
The product has just launched in-store (July 2018) and will be under continual development between Fraser Hart and the team here at Glassup and Stoski.
About the Client
Lewisham Southwark College is one of London’s largest further education colleges - formed from the merger between Lewisham and Southwark Colleges - with campuses in Lewisham Way, Deptford Bridge and Southwark.
Post-merger, Lewisham Southwark College undertook an extensive re-branding exercise, which resulted in the launch of the ‘LeSoCo’ concept. This brand relaunch was unfortunately considered a failure by the college’s senior stakeholders, with a lack of traction in the local community and some criticism in the Press in a time where public spending was under scrutiny.
With subsequent changes to senior management and strategic direction for the college, the in-house marketing team were seeking support with the evolution of the new brand; to help update and enhance its best features and nurture better engagement with teachers, students and the local community alike.
The Glassup & Stoski Plan
The team at Glassup & Stoski recognised the sensitivity of the brand evolution, proposing a plan to leverage all the best parts of the new brand image, whilst engaging with stakeholders to understand what needed to change. This new approach would place the true spirit of Lewisham Southwark College front and centre, and aimed to align the brand with the exciting new direction the college was taking.
Phase 1: Community engagement & focus groups
To gain an understanding of the local community and insights into opinions on the brand was a clear first step for Glassup & Stoski. The team visited all three campuses and took part in focus groups with different cross-sections of stakeholders, including students, teachers and management.
The output of these focus groups made it clearer than ever that students, staff and the local community would play a key role in the brand evolution, and that their ‘buy in’ was vital for successful deployment. The ideas discussed also provided great inspiration for the concepts and visuals to be developed.
Phase 2: Brand Compass Document
The result of focus groups, campus visits, community visits and input from the creative team was the ‘Brand Compass Document’. This document gave the stakeholders scope for feedback and involvement from the onset and, coupled with the ‘Brand Evolution Blog’, ensured they remained involved every step of the way.
The Brand Compass Document:
· An overview of the community engagement process, including topics of discussion at the focus groups
· Summary of feedback from the focus groups and how this translates into brand concepts
· What motivates students – things to celebrate about the college and what they expect
Phase 3: Brand Toolkit & launch
Once the marketing team and Principle were happy draft designs, the staff and students were approached once again for feedback. The final designs were presented to the Governors before roll out began, meaning that everybody involved was on board and excited for launch.
The Brand Toolkit provides Lewisham Southwark College with context behind the brand evolution, as well as clear guidelines on how to use the brand day-to-day. This document will therefore be a useable ‘go to’ for the marketing team and all staff moving forwards.
Speaking about the success of the brand evolution project and working with Glassup & Stoski, Sonia Furley, Head of Marketing at Lewisham Southwark College, says:
“Working with the G&S team was fantastic from start to finish. They acted like an extension to our internal team - and really cared that not only did we get a good-looking brand, but also that it worked for our hugely diverse target audiences. They don’t come with large design egos - and therefore feeding back was really easy, and you could see through the draft versions that they’d definitely listened. I couldn’t recommend the team more highly.”
Since the brand relaunch, the marketing team at Lewisham Southwark College have scooped two national industry awards at the College Marketing Network’s FE First Awards:
Gold Award – Marketing Team of the Year
Silver Award – School Leaver Recruitment Campaign
The judges commented:
“In a very short time, a new marketing team facing massive challenges has pulled together to develop a strategic approach to marketing and improving reputation in the community. The team has shown a determination to embed marketing across the organisation and meet stretching targets in terms of student recruitment.”
Recognition for the school leaver recruitment campaign is an important milestone for the College in terms of their reputation in the local community, and the judges praised a “very impressive submission which described a fully integrated campaign, with clear objectives based on research and an understanding of the target demographic. The section on how the College went about changing local opinion was particularly noteworthy.”
The Lewisham Southwark College marketing team were short-listed for the TES FE Awards ‘Marketing / communications campaign of the year’ 2017 for their Brand Evolution and Implementation project.
An experiential roadshow was commissioned jointly by BBC Learning to mark the 100 year anniversary of the start of The First World War. Having been awarded the contract to plan, build and manage the events, Creator came to us to help visualise a multitude of elements for the project. From creating the layout and look of the events (pictured right) to working on the user-friendly media interface and a variety of printed materials for each event, we worked hand-in-hand with Creator to deliver work quickly and effectively.
About the Client
Dodo Juice was launched in 2007 by Dom Colbeck and PJ Ass, in response to a car care industry which only offered customers the extremes of mass-market, poor quality products or over-priced, boutique ranges. The company’s award-winning, specialist range of high-quality but reasonably priced car care products took the market by storm, and today the Dodo Juice offerings number over 300 and are sold in more than 40 countries.
Born from the experience gained in car care products and a mutual passion for cycling, Tony Hetherington joined Dom to create Crankalicious. The mission to create the most technically-proficient products using the best quality ingredients - all wrapped up in the most ecologically-sound packaging - underpins the specialist range, which is all handmade in small batches and available from expert dealers.
The team at Crankalicious had a great idea, and knew that they wanted to sell products to the growing number of cycling enthusiasts in the UK. They had an evolving range of products which each targeted specific areas of the bike, tapping into the heritage and road cycling idiom and all good enough to eat (hence the –licious). And they had a great name in Crankalicious. But this was it. Dom and Tony were searching for a brand consultant and creative design agency who could help them make the Crankalicious idea a reality and get the word out to potential customers.
The Glassup & Stoski Plan
Glassup & Stoski’s experience with brand design meant that they were perfectly placed to take Crankalicious from just a name to a fully conceived brand, with an impactful visual identity to match the great product range.
Phase 1: Logo
The team developed several different logo concepts and worked alongside Dom and Tony to help determine the appropriate visual identity to match the personality of the brand.
Phase 2: Product Packaging
Once the logo was finalised, the team went on to create bespoke packaging for the full product range, and a presentation gift box to help launch the product to key industry players. This included the development of the gift box itself (with customised leaflet and finishing touches), and individual labels for each product across the range. For this, the team at Glassup & Stoski designed a full suite of mini icons for the labels, to help customers understand the intended application of each product.
Phase 3: Advertising
The creation of posters and advertising for top-end industry magazines including Cyclist, Rouleur, Mountain Biking UK, Cycling Plus, and Bikes etc. While the Pirelli-esque concept was the brainchild of the client, Glassup & Stoski helped make the concept a reality and handled the design and art direction while working with Crankalicious’ preferred photographer. The team also provided creative for the Crankalicious Christmas campaign and designed assets for all of the digital advertising associated with the product launch including a ‘digital takeover’ for bikeradar.com.
Ongoing work includes a folding range leaflet, sample sachet label designs and much, much more!
Since its launch, the Crankalicious range has grown from strength to strength, causing a stir in the cycle care industry. The products are now retailed via the Rouleur e-commerce site, and is making its way to the High Street as we type , receiving attention and acclaim from the UK cycling community.
Tony Hetherington, Brand Manager at Crankalicious:
“We worked with Nick and Matt from the very beginning of our brand development. We turned up with a name and an idea, and through a successful working relationship we have created a tremendously strong brand, of which Glassup & Stoski are a core, key part. Our branding has been a fundamental part of our ability to penetrate the established cycle care industry.”
“Working with Glassup & Stoski over this past year has been incredibly fruitful. They take our briefs and impart their designer’s skill to create something with real value to our business, and to our brand.”
The University of Huddersfield selected roster agency Glassup and Stoski to work with their ADA school (Art, Design and Architecture) to develop an idea they had in-house.
The internal team had come up with the concept of three abstract alphabets to form the cornerstone of their brand look and feel (one for each subject area). Each alphabet would have a unique set of shapes that could then fit together and form a school alphabet. We took the idea and developed the three alphabets, creating a look and feel that would fit over the entire suite of marketing materials for the team to take to various recruitment fairs and UCAS events around the UK.
The response to this rather brave and abstract design has been fantastic and we have since been selected once more to work with the ADA to develop this further and build on this distinctive and interesting style.
Having been awarded the contract to plan, build and manage the events, Creator came to us to help visualise a multitude of elements for the Cbeebies Big Day Out Roadshow. We illustrated and designed a variety of large format materials for each event including stage backdrops and event maps, we worked hand-in-hand with Creator to deliver work quickly and effectively.
We worked with the team at Creator to evolve their logo and establish a brand slogan which could be used for the foundation of a new Glassup & Stoski designed website and 20 page brochure. The final logo is familiar to those used to the old logo, but a clear step forward in terms of simplicity and usability. The website is now live and the team are using the CMS to add updates themselves with our support on any bigger updates and changes. To coincide with the launch of the website we designed and established an online newsletter.
We were proud to work with the Wimbledon Guild in creating theirAnnual Reviews. For the last three years we have produced three concept routes before developing the chosen option, art directing the photography, retouching the imagery and artworking the document ready for print.
Working with Tarox, we sat down with the team and discussed at length the USP that the Italian performance brakes manufacturer had over the competition. It's heritage and fastidious approach to testing stood out as key points in the Tarox story. Pictured right is the first batch of a series of vintage look ads with comprehensive copy, filled with the personality of the brand. We are currently producing digital versions for a variety of automotive sites and forums to compliment these press ads.
As a response to the ever pressing need to supply retailers with logos for a variety of applications, Tarox worked with us to create both a printed and interactive PDF outlining the appropriate logo usages. This was then adapted to form an online version, allowing for individual downloads of every colour, style and format.
‘A wonderful place to explore’ is a brochure and guide to the University of Surrey’s surrounding area. We produced visual concepts at the start of the project and saw it right through to print, including art direction of photography along with Photographer Denise Stock. Showcasing the University’s proximity to London, we also created a bespoke map that spanned the South East highlighting a variety of local attractions.
Hopper are an events management and experiential team, responsible for a wide variety of events. Clients include the BBC, Gilette and the Gruffalo. We worked on their branding, strapline, stationery and website all as part of a start-up package for them in 2015. We now work closely with Hopper to deliver a variety of experiential and event services for our clients at Glassup & Stoski.
Mynt Automotive is a brand new cleaning brand based in Northern Ireland. Company founder Darragh Loughran approached Glassup & Stoski on the back of our packaging work with Kleenfreaks. Darragh asked us to work with him not only on a logo and brand, but also the company name. We presented a number of company name ideas and in the end it was Mynt that came out the winner. However Darragh was keen to avoid a mint colour being used within the branding and to keep a very neutral colour palette for the core brand. Here we have shown the symbol, full logo and it's application to business cards.
When news of an exciting start-up landed in our inbox from the team behind Bower, we knew instantly this would be a project that we would love to help with. With a clear vision of where the brand needed to be positioned, the team gave us a comprehensive brief right from the start. Here we have shown the resulting logo, symbol, brochure and website visuals.
Accent Catering are a contract catering brand, dedicated to serving up delicious, scratch-cooked food to over 60 business and education sites. We work with Accent on a daily basis, assisting with everything from on-site point of sale signage to training manuals, industry advertising, exhibition design, tender document design and much more. Accent is a great example of where we work closely with an in-house team to handle some of the projects that they are either too busy to tackle or having our expertise will really benefit the outcome.
The Arts faculty at the University of Surrey was keen to develop a stand-alone look for their communications. Beginning with a logo before producing concepts for the Arts Calendar and website, Glassup & Stoski had to be mindful of keeping it very much under the University of Surrey umbrella brand while creating a unique and more arty style for the Arts faculty. There will be more updates regarding this project coming soon.
We worked with PR Agency Polygon Marketing to produce a variety of materials for the Autosport International Show at Birmingham's NEC in 2015. We carefully selected four race series vehicles that use Carless Race Fuels before our illustrator created them in vector format and applied a custom race livery to them. We applied the new visual style to a variety of material including feathered flags, USBs, flyers, posters and fuel barrels.
Having received a hugely positive response to the branding Glassup & Stoski created for Milestone 71, the team there decided to set up shop and have us work on some merchandise for them. The brief was for some ‘College style’ t-shirts and an alternative minimally branded version. Complete with heavy stitch baseball caps and enamel key rings the initial range has sold worldwide, most notably in the US. We are now working with them on a new collection for 2014.
When it comes to race car fabrication and chassis work there are few that can hold a candle to the Robinson family. Andy, Luke and the team have been responsible for building some of the quickest door cars in European drag racing and their prowess extends beyond the quarter mile into a variety of historic circuit racing and modern road going projects too. As Luke looks to bring more lifestyle and hobbyist fabrication under the roof he felt it may benefit from its own branded wing, aptly named Dynasty. Glassup and Stoski put pen to paper and the result is shown right; a logo and symbol loaded with personality, conveying the Robinson lineage and the flare of a welding rod all in one.
Compass is a charity that is part of the Wimbledon Guild and sponsored in-part by the NHS. It is a service designed to help people deal with the great array of challenges posed when they suffer the loss of a loved one. From practical advice on funerals to talking therapies to help with the emotional suffering, Compass is the first port of call for those that need help in this situation. Glassup & Stoski helped prepare a list of potential names for the service and worked with the Wimbledon Guild to create the Compass brand and all the subsequent collateral.
We have developed a variety of tender templates for Accent Catering Services. These documents range from 32 to 160pp and the design often reflects Accent's client's style and brand. This is to show how Accent adapt as a contract caterer to become part of their clients' organisations. We assisted with creative copywriting, photography art direction, managing the content volume and much more.
An established brand on the trendy high streets of Blackheath and Greenwich Village, Black Vanilla were keen to improve their website to coincide with a product launch on Ocado. We provided Black Vanilla with a very clean, consumer-focused and responsive CMS site. The product area links straight to the product pages on Ocado, therefore driving sales through them with the aim of moving into Waitrose stores in the near future.
As an emerging brand in the automotive cleaning world, Kleenfreaks wanted to make a statement with their branding. Glassup & Stoski designed a logo which evolved the brand without making the change too radical. The positive response from the new branding and packaging has been overwhelming and Kleenfreaks have seen the business go from strength to strength on the back of the new look and more professional appearance within the marketplace. Also shown are some fun business cards that were distributed at events while a social media campaign ran on instagram. Each product was given its own hashtag and the appropriate card was handed out with the purchase of each item. People then published images of themselves using the product with its coordinating hashtag in a bid to win more goodies. Glassup & Stoski devised the concept and completed the design and artworking for Kleenfreaks.
Brand guru’s Matt Fulbrook and Greg Ovenden run a consultancy business, specialising in the growth of FMCG brands. Assisting retail brands, Matt and Greg knew how important their own brand image would be from the get-go. The initial start-up kit for Full on Consultancy including their logo, business stationery and a simple Powerpoint template that would allow them to bolt together clear and efficient presentations at pitch stage.
Clean and Shiny are one of the original online car care retailers who have been specialising in the highest quality detailing products for over 10 years. In late 2014 founder John Hole asked Glassup & Stoski if we could give the brand somewhat of a mini overhaul and come up with a fresh logo and accompanying symbol that could be used on a variety of merchandise, including customer's vehicles. Alongside the usual stationery, a social media kit was produced for the team to ensure that the new logo was properly applied to all streams of communication.
Working with the team at PR experts Polygon Marketing we built a global, multi-language enabled website for Multisol from the ground up. Currently in the first phase of the launch the website has been well received, with its responsive framework impressing their employees and clients alike. We have also worked on advertising creative, design and marketing materials including pop-up banners and a variety of merchandise. Most recently we have implemented a fresh set of brand guidelines, provided as both and interactive PDF and printed version.
Clonakylti is the parent brand for Hidee handbags and came to us with an established typeface looking for a symbol to accompany the Hidee name. We worked with them to take a design element that featured heavily in the products and work it into a simple, adaptable symbol. Once this was established we organised, art-directed and retouched imagery from a photoshoot of the entire range of bags and jewellery.
Equiteq is a strategic advisory and mergers & acquisitions (M&A) transaction firm 100% focused on the consulting sector. We worked with Polygon Marketing and Paula Allerton of Equiteq to evolve the styles established in their Brand Manifesto and create a flexible layout which would convey statistics and information clearly for their latest Global Consulting Mergers and Acquisitions Report. Adhering to the Brand Manifesto, the cover style is very distinctive using simple vector shapes in the corporate colour palette and conveys both a sense of destination and the perscribed 'double meaning'. Once the report was finished and sent to print, all the graph elements were then supplied separately for the internal team to use in Powerpoint and presentation documents.
The 2014 vinyl for ‘A Strangely Isolated Place’ sees Ryan Griffin producing his unique ambient sounds for another hugely anticipated LP. After working with ASIP on the first album, Ryan came back to us to come up with something special for the second offering. We will be posting more on this project very soon.
‘Uncharted Places’ was a crowd-funded project by ‘A Strangely Isolated Place’ (aka Ryan Griffin) that saw a compilation of ambient music collated onto a beautifully produced LP complete with opaque vinyl, poster, t-shirt and more. Nick took the lead in creating a style that captured the ‘places’ that inspired each track, before working it seamlessly into the established ASIP logo for the cover. This also worked perfectly for the disc centre on the A-side while the B-side and jacket reverse were a natural extension for the triangular images.
Danish fashion house ‘Day’ came to Glassup & Stoski to help improve their point of sale printed materials. We designed data capture blocks, business cards, store listings and flyers for the UK, NI and Holland.
A premium Porsche style house, Arrow came to us as a start-up looking for a logo that would sit well on their beautifully crafted cars and equally look smart and simple on a letterhead.
The University of Surrey were keen to take their undergraduate prospectus and modify its contents into a smaller, punchier document which could be easily circulated but retain the impact and quality feel of the prospectus. Glassup & Stoski handled the concepts, design and artworking of the complete mini-guide. Design elements from this mini-guide were then rolled out into a variety of University communications and now form part of their brand toolkit.
We worked with the in-house team at the University of Surrey to provide them with a concept package that could be applied to a variety of media for their 2014 Open Days. Aimed at recruiting under-graduate and post-graduate students there was a lot to consider when devising an appropriate style for this campaign. We worked on email signatures, brochures, pop-up banners, posters, bookmarks, carrier bags and t-shirts for the staff to wear on the open days.
As part of the launch for the £56m 5G Innovation building, the University of Surrey were keen to create an abstract style that could be applied in an almost limitless amount of ways. We worked with the team to create a visual style that encapsulated the feeling of big data moving almost instantaneously. We were then asked to work up a set of icons that quickly communicated key points regarding the 5G project.
As the 5G Innovation Centre opening drew closer, the University asked us to work on a social media targeted infographic that would highlight the benefits and answer the most simple questions around 5G. Glassup & Stoski created a design that could be both static and interactive before chopping up sections for use on Facebook and Twitter.
Also working with the Faculty of Engineering and Physical Sciences, we produced a concept aimed at encouraging uptake for courses and careers in engineering. After establishing a visual style in-keeping with the University, we produced a set of icons to reflect each key area of the engineering industry.
Working with the Faculty of Engineering and Physical Sciences, we put together a magazine which contained information such as faculty news and course highlights. A technology-driven style was important, along with very clear and punchy statistic-based information.
Glassup & Stoski delivered the project from concept through to artwork and have since were then approached to work on a similar faculty project for the IAA (Impact acceleration account) called 'Impacting Lives' shown here also.
We have worked on a variety of material for Knight Security including stationery, photography, internal comms design and their advertising for the Wentworth Golf Club Magazine. Expect to see more projects on our website soon as we look to refresh a variety of communications for the brand. Knight Security are a premium supplier offering services for some of the world’s most powerful and wealthy, alongside commercial projects around the UK.
Equiteq is a strategic advisory and mergers & acquisitions (M&A) transaction firm 100% focused on the consulting sector. We worked with Polygon Marketing to create a simple style to convey statistics and information clearly for their latest White Paper; Buyers Research Report 'Is now a good time to sell your consulting firm?' Once the completed white paper was supplied, all the graph elements were then supplied separately for the internal team to use in Powerpoint and presentation documents.
The Players brand had managed to establish itself as one of the key lifestyle automotive events in the UK within 4 short years. Having only a script, graffiti-inspired lettering logo, they came to us to work on a symbol for them that could be applied in a variety of ways. Taking the established script as inspiration the Players ‘P’ symbol has now been applied to a huge variety of applications; from corporate stationery to clothing, advertising and more. This symbol has taken on an almost iconic status in the lifestyle culture that Players operates within. Glassup & Stoski now manage the bulk of the brand’s varied design requirements here and in the United States.
Built using the Shopify platform for Players, we created visual styles for the Players-Apparel store before developing their chosen route and managing the stock list, uploading products and setting up pricing. Finally we designed a variety of social media teasers and notices for the launch.
We work on a variety of design projects for the lovely people of the Wimbledon Guild. In addition to their Annual Reviews which we have featured separately on our site, we look after the design requirements for the annual Wimbledon Village Fair. This one day event sees over 20,000 visitors during the day. The work involves poster and bus advertising, the event programme, stage graphics, flags, signage and much more. We also work on a variety of leaflets for the charity that advertise their services and role in the community.
A team of friends that compete around the world in competitive triathlons and Iron Man competitions, Blackline came to us to develop a brand identity that would work well with their variety of kits and as a foundation for their online activities. The Blackline brand has been a resounding success and they are currently considering licensing a variety of products which Glassup & Stoski are looking forward to assisting them with.
Photos pictured feature imagery by Carel Du Plessis. https://twitter.com/carelduples
From stickmen ideas to more detailed sketches, Glassup & Stoski look to convey our creative ideas to our clients in a simple and effective manner. Every great idea can be explained with a flip chart and a magic marker and, where the project demands it, we just love taking the opportunity to put pen to paper.
The team at Milestone 71 were celebrating 40 years in automotive development and restoration. Focusing on the Porsche marque for 2012 onwards they wanted a logo that was both playful, timeless and adaptable. The Milestone 71 logo has been truly embraced by the Porsche community, with people around the world buying the decals for their wings, creating a real buzz online amongst Porsche owners. We have created a complete set of business stationery, a variety of pop-up banners for exhibitions, photographed Porsche pursuits at the recent LeMans Classic, created vehicle decal renders and taken care of Milestone’s social media requirements along the way, offering a truly complete service.
Players-show.com was created from scratch as a responsive CMS site that showcases the portfolio of Players events. Complete with e-commerce, the site acts as a place to gather event information, review images from previous events and purchase tickets for up-and-coming events. Glassup & Stoski produce banners and skyscrapers for Players’ online advertising requirements on a variety of automotive websites including Speedhunters.com.
Managing Director Matt Staines came to us after purchasing what was once a popular company that had been sidelined and ceased trading some ten years ago. Matt’s brief was to capture the nostalgia and motorsport heritage that the brand had once embodied while creating a useable logo and symbol combination that was both simple and flexible. For printed communication we developed a vintage movie poster feel that could be applied to posters, flyers and online communication alike.
Shown last is a half page ad that we produced in conjunction with wheel manufacturer fifteen52 and Trimsport for a range of publications both print and digital.
It’s always certain to prompt a smile in the office when we get a brief from the guys at Wheel Whores. Always receptive to a bit of fun, we have created flyers, pop-up banners and a company stationery pack for the brand to name just some of the projects. The most recent was the pictured Wheel Sanctuary flyer which was used digitally to coincide with the cinema release of The Wolf of Wall Street.
Lastly shown right we have the packaging designs that we came up with their very own cleaning products range. The team at Wheel Whores came to Glassup & Stoski with a range of products but no set idea in terms of product names or packaging style. We worked closely with them to set out the product names in the brand’s cheeky established style, while clearly defining the products differences from the outset. We then designed and artworked the product packaging and subsequent marketing material, including advertising creative.
We were asked to work up a variety of merchandise visuals for the shop at the University of Surrey. With a heavy emphasis on the 'college style' of clothing made popular in the USA, the University has now put the first batch into production.
The Moji logo and minimal label design was created by Glassup & Stoski for Kleenfreaks and their limited run of hand-blended Moji Wax. The label featured a glossy white logo on a matte white background which worked well in contrast to the existing range of black packaging for the rest of the Kleenfreaks range.
We created a classical style logo for The Queen Dowager pub in Teddington. This distinctive marque has gone a long way towards restoring the pub back to a busy hub in its local area.
The Polygon site was overhauled in 2013, featuring a fully responsive site built into the Concrete 5 CMS. Features include a timeline that celebrates the company’s achievements and a variety of case studies showcasing what Polygon do best. Glassup & Stoski work with Polygon on a variety of projects for their own clients.
Having won a stream of awards, ATL came to us to produce a pair of adverts highlighting their award-winning integrated control systems for lighting. We accessed the then unopened Terminal 5 at London’s Heathrow and photographed a showcase of their work before producing a variety of material to accompany the adverts.
Balanc3 is a personal training and lifestyle brand. The structure of the B was based upon the 3 principles of the business – Healthy, Active and Lifestyle.
Forming part of a personal project, we took a variety of Scalextric cars and brought them to life in our studio. The images were subsequently submitted and printed in Retro Cars Magazine.
Working with this popular US-based independent online Magazine, we crafted a simple and effective logo and icon. Starting with the Magazine’s ethos regarding the experience between your ears brought us neatly to the end solution shown here.
Working with Polygon Marketing we designed and artworked full Brand Guidelines for the Swale Community & Voluntary Services. To celebrate 40 years of SCVS, we worked with them on a Story booklet that showcased 40 community stories, featuring team highlights as a way of recognising the support of key staff and volunteers. Packaged with an all-new look Annual Review, we bound the pack with a branded belly band and fold out timeline.
The University of Surrey Alumni Team tasked us with a redesign of their Alumni Magazine, which was switching from a twice yearly publication to more premium annual product. The name 'Forever Surrey' was given to the magazine and Glassup and Stoski considered how the Forever Surrey brand would appear across a number of channels, from E-newsletters through to print advertising. Here we have shown some of the early conceptual work where the team were considering their own Alumni logo, through the first ever issue of Forever Surrey in ink.